| أعشيري · ⴰⵄⵛⵉⵔⵉ

Same cut as the Jardin, different soil. Sand cotton and cashmere blend, double-pleated, wide leg. The colour of the dunes south of the city, the feel of something that has been worn in before you own it.

Named after the neighbourhood where the medina ends and the boulevards begin. Light cotton poplin, cropped cut, gathered pleats along the shoulders and sleeves. A shirt for the modern side of the city, wherever that city is.

Derb is every narrow street in the medina. Raw indigo denim, wide leg, contrast stitching that maps the structure like the lines of the old city. Workwear roots, Mediterranean proportions.

Same cut as the Derb, different character. Ecru denim with blue contrast stitching that traces the structure like the lines on a zellige tile. Lighter, sharper, made for summer in the city.

Named after the old fortress at the heart of every Moroccan city. Ecru cotton, wide leg, with a zellige-print pocket cut from hand-woven fabric. The trousers that carry the old city with them.

Named after the old quarter. Grey pinstripe cotton, cropped, with a chest pocket and a collar that sits open or buttoned without forcing either. The kind of shirt that does not try too hard.

Where the Mediterranean meets the Atlantic. Sand corduroy, cropped, with a palm-print lining you only see when it's open. The outside is the coast, the inside is the garden. Two seas in one jacket.

Named after the old port city where the wind never stops. Cotton and cashmere, full length, with a satin lining that catches the light when the coat moves. The kind of piece you put on once and never take off.

Same silhouette as the Mogador, different hour. Black cotton and cashmere, satin lining, full length. The coat for when the sun goes down and the city changes character.

Chemch is the Darija word for sun. Oversized cotton tee with the aoescheri sun motif in Arabic script. The simplest piece in the collection, the one you reach for first.