Every piece of aoescheri fabric is made on a traditional wooden loom, by artisans who learned from their fathers, who learned from theirs. There is no single factory. There is a network of workshops, families, and decades of passed-down skill.
We work with artisans and ateliers across Marrakesh. Each one brings something specific. One does striped cotton. Another works hemp and linen blends. A third handles finishing and assembly. They are good at what they do and they have been doing it for a long time.
We chose them because of the quality, and the quality is why we stay. It is a straightforward relationship built on craft, not charity.
The loom does not rush. If you rush, the fabric tells on you.Master weaver, Marrakesh medina
Across our workshops, the tools are the same ones that have been used for generations. Vertical frames, horizontal frames, each built from local wood, held together by tension and habit. The warp threads are stretched by hand. The weft is passed through with a wooden shuttle, one row at a time.
It is slow. That slowness is not a limitation. It is what gives the fabric its character. Machine-made cotton is uniform. Hand-woven cotton has texture, slight variations, a life to it that you can feel under your fingers.
We source recycled cotton from local textile workshops and unused hemp from warehouses in Fez. Nothing is ordered from a catalogue. Everything is found, tested, and chosen by hand.
The raw fibres are cleaned, carded, and spun into thread. When colour is needed, we use natural dyes derived from local plants and minerals. The palette comes from the landscape itself.
Thread becomes fabric on the loom. Each pattern is set up by hand, each row passed through individually. A single shirt's worth of fabric takes roughly two days to weave. There is no way to speed this up. We do not want to.