From the other side
of the sea

The beginning

Marrakesh,
then everywhere

From Marrakesh. Engineer. I'm not going to tell you I fell in love with fashion one day and everything changed. I like clothes, I've always had an eye, and at some point I started making them.

The design, the fabric, the looms. All Marrakesh, all ours.

Ashiri means my friend in Darija. If someone calls you ashiri, you don't need an introduction. If you're here, you're already one.