About aoescheri
From the other side
From the other side
of the sea
Mediterranean clothing. Marrakesh and Paris. That's it.
Scroll
Mediterranean clothing. Marrakesh and Paris. That's it.
I'm Moroccan. I grew up around people who make things with their hands. Fabric, leather, metal, wood. I moved to Paris and fell in love with fashion. The coats, the cuts, the way a well-made piece changes how you carry yourself.
But the perspective was always from the north side of the Mediterranean. Same sea, same light, different shore. Aoescheri is what happens when you bring both sides together.
Agafay, 2026
The cut is the sentence. The fabric is what gives it meaning. And the way you make it, that's the voice it's written in.Founding thought
Self-expression starts here. The silhouette, the proportions, how the piece falls on the body. Everything else follows from getting this right.
Hand-woven cotton, cashmere blends, raw denim. The fabric gives the cut its meaning. It decides how a piece moves, ages, and feels against the skin.
Artisan workshops in Marrakesh. Traditional looms, recycled fibres, no synthetic shortcuts. Sustainable and handmade, not as a statement, just as the way things should be done.
The Mediterranean has two coasts. Most of fashion comes from the north one. We come from the south. Same sea, same standard.
A word you hear every day in Marrakesh. On the street, in the souks, between people who just met and people who've known each other forever. The brand started with friends who wore the first prototypes and told us what was wrong. They're still the people we make for.
Traditional wooden looms, recycled cotton, natural fibres. The artisans we work with learned from their fathers, who learned from theirs. The quality is the reason we work this way. The sustainability is a consequence of doing things properly.
Discover the craft